Product
Consists of a strategic and organizational redesign of the company’s distribution approach, accompanied by detailed action plan.
When
It is considered advisable to use this type of intervention when there is a desire to improve the company’s distribution structure, margins, and Brand strength and cross-channel consistency.
Where
The work is carried out both at the client company and in Fair Play workshops.
Why
A company that finds itself in the need to improve its domestic and international distribution capillarity in different channels, increase sales, reduce stock, control the market can find adequate support in experienced external professionals.
Time Frame
Minimum 6 maximum 10 weeks.
Approach
Participates in the analysis, research and business design a team of a minimum of one and a maximum of three experts, of which always a Senior. Based on the company’s historical analysis in the various channels, industry trends, and competition, a distribution strategy and relative presidium on the various channels is proposed, detailed later in an action plan. We make use of comprehensive external data sources for both competitive data collection and demographic and consumer data.
Output
A summary report of the company’s current distribution structure, benchmark versus competition, future vision of the distribution structure, and action plan.
Our Difference
Fair Play consultants have practical experience and know the operational problems of companies and business networks; they are not just theoretical experts. In addition, strong strategic expertise enables Fair Play to calibrate the project correctly. We supplement the offering with external data sources of particular relevance. Transparent costs complete our offering.
