Today’s “pill” is about the relationship between the “old” Western World and the emerging “economic tigers”.

The current macroeconomic scene shows us on one side the western world, old, indebted, afraid, and on the other side the new world of emerging countries, young, fizzy, and ready to invest and risk. Western countries were mostly like that some decade ago, and in a game of historical twists and turns we can forecast that also the new Far East and Latin America economic forces will be richer, older and more tired. To compete effectively, it is necessary to rediscover the willingness to excel with winning products and services, with new, high-quality ideas. The “two worlds”, even though in a state of economic war, are strongly interrelated, in a mutual supplier-client role. If one dies, the other dies as well. The current moment is favorable to these new countries, but the scenario is mutating quickly. What hasn’t changed is this golden rule: those who win are those who produce great products at competitive costs and care for the relationship with clients, possibly from many countries.