Product
A series of coordinated documents illustrating the supply and demand analysis, targeting, sales targets, market strategies, product, price, distribution and communications plans.
When
A Marketing Plan should be drafted every year.
Where
The analysis is carried out both at the company’s premises and at Fair Play Bizlabs.
Why
The Marketing Plan is an essential tool for integrated management of the brand, products, services, sales and distribution network.
Time Frame
The project can take from a minimum of 4 to a maximum of 8 weeks, depending on the client’s complexity, size and geographic location.
Approach
Drafting the Marketing Plan involves a team ranging from 1 to 3 experts at maximum, with always 1 senior expert. Thanks to an Anglo-Saxon marketing planning approach, based on the indications that emerged from the management meetings and on market information, the basic guidelines that are then developed and interrelated with each other are thus defined.
Output
A complete Marketing Plan divided into sections (trend, supply, demand, goals, strategies, sales and marketing mix).
Our Difference
We pay special attention to analysing the Business Model and the company, products and services positioning, in order to come up with a creative, unique concept which then becomes the basis of the entire marketing plan. Transparent prices and respected time frames complete our offer.
