Product
Consists of defining the Go-To-Market strategy in a specific market.
When
It is considered advisable to use this type of intervention when one wants to enter new markets or extract more value from existing markets.
Where
The work is carried out both in the market requested by the client company and in Fair Play Bizlabs.
Why
A company that finds itself in need of developing its business and in particular its export share, planning to enter new markets or redesigning strategy and execution in existing markets.
Time Frame
Minimum 6 weeks, maximum 12 weeks.
Approach
A team of a minimum of one and a maximum of three experts, always including one senior, participates in the analysis, research and business design. In defining the Go-To-Market strategy, industry-specific elements, detailed analysis of the competition, definition of strategic guidelines and action plan of the different pillars of the Go-To-Market strategy (product, channels, marketing, service level) are considered.
Output
Structured analysis of one or more markets/countries and related entry assessment.
Our Difference
Fair Play consultants have a global network of high-level relationships and apply a strategic and methodical approach to go-to-market. Transparent costs, respected timelines, and a formula including success fees and royalties complete our offering.
