Giuseppe Bonollo

An Economics graduate from the Bocconi University in Milan with 15 years experience in the Automotive sector, with positions in marketing, strategic planning and product development. After working in post-sales for BMW Italy, he spent the next 11 years working for Ferrari as Marketing Director and Product Strategy Director for the Ferrari-Maserati group.Thanks to the results he achieved, he became Senior Vice President of Product Portfolio Management for all Fiat Group Automobiles brands for three years; his main responsibility focused on marketing the new model products (including the Fiat 500), launching the info-telematics platform Blue & Me (joint development with Microsoft, gaining the 2006 Eurostars award by Automotive News Europe), with proxy for institutional relations in the ACEA Joint Committee (European Automobile Manufacturers Association).
He then participated for 6 years in the start-up of NTV, the first High Speed private rail operator, as Director of Marketing and Sales, and later on as Marketing and Promotion Director, contributing in the establishment of the new Italo service in the liberalised market, through the definition of the commercial offer and the development of sales and promotion channels. Currently, he is the Marketing Director of Technogym.
His main qualities are the ability to manage complex projects, by streamlining the main industrial and commercial aspects, developing the strategic product-market planning, and defining the marketing planning.