Role: Founder and President Fair Play Group
Functional Practice: Strategy
Market: EMEA
Industry: Automotive, Apparel & Accessories, Luxury Goods, Design & Furniture
Role: Founder and President Fair Play Group
Functional Practice: Strategy
Market: EMEA
Industry: Automotive, Apparel & Accessories, Luxury Goods, Design & Furniture
Bio:
After graduating in Political Science and pursuing a diplomatic career, he started his career in Maranello in the first half of ’90’s, becoming Public Relations manager for Ferrari, then Marketing manager for the Formula 1 Team, Strategic Marketing manager for Ferrari and Maserati and finally Repositioning Project leader for Maserati.
In 1999 he worked in the telecommunications industry as Communications and Promotion manager at Marconi and member of the Strategic Planning Team. He later dedicated himself to management consulting, developing projects for some of the best Italian and foreign companies as Senior Consultant of Ambrosetti, Italian leader in industry, and today with his own firm, Fair Play. He writes articles on economics and businesses for Italian top newspapers and magazines.
He has been Professor of Marketing at the University of Ferrara, where he now teaches Innovation Management; he is also Professor of Strategy at the University of Padua. Francesco is also non executive Chairman of Caffeina, one of the most important italian digital marketing agencies. Creativity and a strategic mindset are his best qualities.