"The Fair Play Team supported me in the design of an innovative luxury retail model and in the planning of risk and development, so allowing me

to better focus on the product and clients".

Tony Giallonardo, CEO Otto
"Through structured networking, Francesco Orlando improved our corporate positioning within the business

community and favored the generation of new opportunities for developement".

Enzo Mazzola, CEO Varisco Spa
"We worked with Fair Play in the definition of a new business model in order to aim our offer to service. Fair Play strategic and creative skills have helped us in the

design and implementation of this important Euopean project. We worked with Fair Play in the definition of a new business model in order to aim our offer to service.

Fair Play strategic and creative skills have helped us in the design and implementation of this important Euopean project".

Ing. Enzo Giust, CEO Veolia Water Solutions
"Budgeting Luxury goods sales in Latin America can be quite challenging. Fair Play gave me structured support to plan objectives

and monitor results; they were also a key factor in the restructuring of our entire sales team".

Juan David Ariza, VP Sales & Marketing Ares Distributors Inc.
"Fair Play assessed our corporate communications in terms of intangible assets and as a tool for distinctive positioning.

We did appreciate the strong skills in marketing and strategy owned by Fair Play partners".

Renato Bogoni, Board Member Ligabue Spa
"The Fair Play partners helped me reorganize my company and design a new strategy for a profitable growth"

Rick De La Croix, CEO Park Lane Partners Sarl
"Thanks to its competences on retail, Fair Play provided us with important strategic directions for our

developement, through internal and market analysis".

Andrea Cipolloni, CEO Pittarello Calzature Spa
"I worked successfully with the Fair Play team on a start up project in Mexico. Now we are the market leaders".

Marc Jouille, General Manager Attila Distribution Group Sa de CV
"The Fair Play team helped me a lot both in the business design phase as well as in the start-up phase of the Bomberg project".

Luis Rocha, CEO Bomberg SA
The Fair Play team helped us redesign the HR function and optimize the commercial function. This made us more focused, proactive and fast in providing

solutions and answers to our internal customers, who now perceive us as business partners.

Stefano Rossi, HR, Organization & IT Director Geox S.p.A.

Francesco Orlando

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Francesco Orlando

Francesco Orlando

Role: Founder and President Fair Play Group

Functional Practice: Strategy

Market: EMEA

Industry: Automotive, Apparel & Accessories, Luxury Goods, Design & Furniture

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Francesco Orlando

Role: Founder and President Fair Play Group

Functional Practice: Strategy

Market: EMEA

Industry: Automotive, Apparel & Accessories, Luxury Goods, Design & Furniture

Bio:

After graduating in Political Science and pursuing a diplomatic career, he started his career in Maranello in the first half of ’90’s, becoming Public Relations manager for Ferrari, then Marketing manager for the Formula 1 Team, Strategic Marketing manager for Ferrari and Maserati and finally Repositioning Project leader for Maserati.

In 1999 he worked in the telecommunications industry as Communications and Promotion manager at Marconi and member of the Strategic Planning Team. He later dedicated himself to management consulting, developing projects for some of the best Italian and foreign companies as Senior Consultant of Ambrosetti, Italian leader in industry, and today with his own firm, Fair Play. He writes articles on economics and businesses for Italian top newspapers and magazines.

He has been Professor of Marketing at the University of Ferrara, where he now teaches Innovation Management; he is also Professor of Strategy at the University of Padua. Francesco is also non executive Chairman of Caffeina, one of the most important italian digital marketing agencies. Creativity and a strategic mindset are his best qualities.

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