Role: Fair Play Senior Partner
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Functional Practice:
Market: EMEA
Industry: Automotive, Industrials
Role: Fair Play Senior Partner
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Functional Practice:
Market: EMEA
Industry: Automotive, Industrials
Bio:
After graduating in social communications, with a specialization in Advertising and a master degree in Marketing, he briefly experienced the media, banking and automotive auto parts industries before joining Shell in Brazil. In an international career at Shell, Bruno held a number of senior sales and marketing roles in both B2C and B2B segments. Initially based in Brazil, he later took global roles in the UK, the Netherlands and Switzerland. In this last position he became VP Brand for the Shell group and CEO of Shell Brands International, with responsibility for Shell’s global corporate advertising, promotions, media planning and buying, sponsorships, as well for the global licensing of the Shell brand to third parties around the world. He is a customer champion and an enthusiast for the power of marketing and its new digital tools to drive business growth.
As particular strengths, creativity and pragmatism to translate strategy into practical execution.