"The Fair Play Team supported me in the design of an innovative luxury retail model and in the planning of risk and development, so allowing me

to better focus on the product and clients".

Tony Giallonardo, CEO Otto
"Through structured networking, Francesco Orlando improved our corporate positioning within the business

community and favored the generation of new opportunities for developement".

Enzo Mazzola, CEO Varisco Spa
"We worked with Fair Play in the definition of a new business model in order to aim our offer to service. Fair Play strategic and creative skills have helped us in the

design and implementation of this important Euopean project. We worked with Fair Play in the definition of a new business model in order to aim our offer to service.

Fair Play strategic and creative skills have helped us in the design and implementation of this important Euopean project".

Ing. Enzo Giust, CEO Veolia Water Solutions
"Budgeting Luxury goods sales in Latin America can be quite challenging. Fair Play gave me structured support to plan objectives

and monitor results; they were also a key factor in the restructuring of our entire sales team".

Juan David Ariza, VP Sales & Marketing Ares Distributors Inc.
"Fair Play assessed our corporate communications in terms of intangible assets and as a tool for distinctive positioning.

We did appreciate the strong skills in marketing and strategy owned by Fair Play partners".

Renato Bogoni, Board Member Ligabue Spa
"The Fair Play partners helped me reorganize my company and design a new strategy for a profitable growth"

Rick De La Croix, CEO Park Lane Partners Sarl
"Thanks to its competences on retail, Fair Play provided us with important strategic directions for our

developement, through internal and market analysis".

Andrea Cipolloni, CEO Pittarello Calzature Spa
"I worked successfully with the Fair Play team on a start up project in Mexico. Now we are the market leaders".

Marc Jouille, General Manager Attila Distribution Group Sa de CV
"The Fair Play team helped me a lot both in the business design phase as well as in the start-up phase of the Bomberg project".

Luis Rocha, CEO Bomberg SA
The Fair Play team helped us redesign the HR function and optimize the commercial function. This made us more focused, proactive and fast in providing

solutions and answers to our internal customers, who now perceive us as business partners.

Stefano Rossi, HR, Organization & IT Director Geox S.p.A.

Massimo Fedeli

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Massimo Fedeli

Massimo Fedeli

Role: Managing Partner Fair Play UK

Functional Practice: Strategy

Market: EMEA

Industry: Automotive, Luxury Goods, Services

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Massimo Fedeli

Role: Managing Partner Fair Play UK

Functional Practice: Strategy

Market: EMEA

Industry: Automotive, Luxury Goods, Services

Bio:

Diplomado en el instituto naval Morosini de Venecia, se licenció en economía política en la Universidad Bocconi de Milán mientras trabajaba en la Academia Naval de Livorno. Comenzó su trayectoria profesional como asesor de dirección para convertirse posteriormente en director general de Sofinal, la empresa financiera de Nestlé en Italia. Después de haber trabajado en Bain&Company, se ocupó del marketing estratégico mundial del departamento de Piezas de Repuesto de Magneti Marelli teniendo bajo su responsabilidad a 500 personas y con ventas de 320 millones de euros. Después fue director comercial y de marketing de Targa Service, holding que crea servicios para los automovilistas Fiat, Lancia y Alfa Romeo. Tras la experiencia como Administrador Delegado de In Action del grupo Fiat, con la responsabilidad de 18 mercados y 800 personas, comenzó a trabajar para el grupo Ferrari Maserati como director de posventa. Más tarde creó Ferrari GB en Londres de la que se transformó en Administrador Delegado registrando el mejor rendimiento dentro del grupo Ferrari.

Sus mejores cualidades son su liderazgo innovador y sus capacidades de dirección de gestión operativa.

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