Francesco Orlando, Managing Partner of Fair Play, talks about M&As within the markets that have been affected by the crisis.

Which role will M&As operation have in the following years of the recession? The focus will be on how to turn them into a powerful strategic tool while in the middle of the credit crunch.

PROFILE:
Francesco Orlando: with a degree in Political Science and International Studies and a Master on Diplomatic Studies financed by the Italian Ministry of Foreign Affairs, his professional path began in Maranello, in the mid 90’s initially as a Public Relations Manager of Ferrari, and then as Formula 1 Team Marketing Manager, Customer Marketing Manager of Ferrari and Maserati, and later Repositioning Project Leader for Maserati. In 1999 his work took him into the telecommunications industry, becoming Communications and Promotions Manager at Marconi and member of the Strategic Planning Team. After a constructive experience as a senior consultant and Head of the North-East office of Ambrosetti, the Italian leader in strategy consulting, he set up his own strategy consultancy firm: Fair Play Srl, where he developed projects for some of the most important Italian and foreign companies. Alongside his business he writes articles on economy for top Italian newspapers and magazines. Creative and strategic mindsets are his best qualities.