As for a first presentation “pill”, I would like to briefly talk about the correlation between the talents, necessary to win, and the commitment, as well useful for the correct execution of any company program.

When a company wants to excel, it cannot disregard research and talent valorisation that are the true creativity motor, and innovation of product, process and services. Unfortunately, within complex companies, it is difficult for talent to emerge and it is often obstructed or marginalized.

Organizational processes, codified procedures and hierarchies create sections and divisions that hardly match with intuition, ingeniousness and fantasy that are qualities hard to program and manage. It is not by coincidence that the rate of success products from R&D investments is not too high.

Are we therefore forced to make a choice between ingeniousness and method? Absolutely not.

When organisational culture and values are favourable towards this push, the operational methods to canalize intellectual quality, find no barriers. Within our profession, we observed that the keystone seem to be creating a culture that is favourable to experimentation and exploration of new methods, products and markets.

This is because when you think you have reached the objective, that is the moment when you actually stop inventing and therefore competing, whilst having research and the will to create in the DNA, guarantee that perpetual motion, essential to be always the leader.

In our own small way, we strongly believe in the combination of ingeniousness and method, hence we push companies to be brave and innovate with competence.