It consists of a strategic, organizational and operational redesign aimed at allowing a company to sell its products / services efficiently and effectively, taking advantage of all the available channels, from traditional ones to digital ones.
We advise to resort to this type of intervention when you want to improve the commercial, marketing and organizational cohesion of all sales channels or when you want to invest in a new channel.
The analysis is carried out both at the company’s premises and at Fair Play Bizlabs.
The advent of digital commerce and of international opportunities offers new ways of selling, which must be entered into the company and organized in a manner consistent with the company’s positioning and the current commercial / distribution organization.
Minimum 6, maximum 10 weeks, depending on complexity, size and geographical location of the client.
Fair Play consultants mainly analyze 4 areas of omnichannel organization: commercial area, marketing area, operations area and triggering factors (e.g. Available technologies, corporate culture, analytics, measures and incentives).
A project of strategic, organizational, investment design and of basic rules focused on managing the multi-channel approach in an integrated and synergistic way oriented to the company and its business partners results, with a roadmap of implementation actions to be implemented in order to achieve the desired change.
We carry out clear and original analysis of the sectors, integrating traditional strategic consulting skills with digital skills in the E-commerce, Business Analytics, IoT areas. Transparent costs, respected deadlines complete our offer.