This communication plan includes a series of coordinated documents that summarise the offer and demand, targets, communications goals, brand strategies, promotion, advertising plans and public relations activity.
A Communication Plan should be drafted every year.
The analysis is carried out both at the company’s premises and at Fair Play Bizlabs.
The Communication Plan is an essential tool for integrated management of the brand, products, services, sales and distribution network.
The project can take from a minimum of 4 to a maximum of 6 weeks, depending on the client’s complexity, size and geographic location.
Drafting the Communication Plan involves a team ranging from 1 to 3 experts at maximum, with always 1 senior expert. Thanks to an Anglo-Saxon communication planning approach, based on the indications that emerged from the management meetings and on market information, the basic guidelines that are then developed and interrelated with each other are thus defined.
A complete Communication Plan divided into sections (trend, consumer insight, offer, goals, strategies, promotion mix).
We pay special attention to the value of corporate image and the company’s positioning of its products and services in order to come up with a specific concept as the foundation of the communication plan Transparent prices and respected time frames complete our offer.