- On 17 June 2011
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Today’s “pill” is about the new economic trends of Internet.
After a weak start, the year 2011 is surprising us all with Internet operations such as Microsoft’s acquisition of Skype, the monster quotation of Linkedin and the willingness of Zynga to quote on the stock market. Economic observers talk about a new IT economic bubble, alike to the one of 2000. On the one hand, the great finance (including speculative finance) is reappearing on the stage of the global business after the collapse of 2008. On the other hand, the Internet and related services show new potentialities and expectations from investors, entrepreneurs and users. Specifically, database applications reached high evaluations and expectations. Why is that? Data, in quantity and quality, are the source of the competitive advantage and at the base of cross-selling. If you know tastes, desires and styles of consumers you can sell (or help selling) anything that satiesfies their profile. It’s not important whether they are products or services, what counts is knowing what the customers want, and this implies a better aim to the marketing investments and having a sensibly better conversion rate between actions and sales results. Having access to and share of voice in the desires’ portfolio of potential customers is the key of the future. That’s why Facebook is so valuable…