An analysis of the current price and definition of the price that maximises product or service volumes and margins in the market. The project can be applied to a number of different products and markets as needed.
This analysis should take place once a year or when a new product or service is to be rolled out.
The analysis is carried out both at the company’s premises and at Fair Play Bizlabs.
Expert external advice helps defining the right price in relation to the product or service life cycle, the market, costs and margin targets, but above all in line with the company’s strategic aims. Clearly structured dynamic pricing related to the market is an essential tool to implement strategies for quality and sustainable business management.
From a minimum of 4 to a maximum of 5 weeks.
This analysis and revamping of the pricing structure involves a team ranging from 1 to 3 experts at maximum, with always 1 senior expert. After a preliminary meeting with the company management, the project team gives the company a list of documents needed for the analysis, which is followed by a number of structured interviews with the company management team, and analysis of the market, margins and awareness
A summary report with the diagnosis of the price scenario, its performance and the suggested new price structure, with simulations of the volumes and markets. The report contents are presented and discussed during the final meeting with the company stakeholders and management.
Fair Play consultants have both practical and theoretical experience, and are able to assist the client in defining the correct market price. Transparent prices and respected time frames complete our offer.