- On 6 September 2010
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With this “pill” I want to provide you with some brief considerations on the internationalisation of business.
It has been few years now that the economic media are focusing on China, India, Russia and Brazil. Many of you surely have already established operations in these countries or are thinking about entering these markets. Perfect. Have you ever considered also other countries that could be interesting for your sales and production development?
Mexico, Turkey, Poland, Korea, just to name a few, are very promising. Difficult? Sure, but this is part of doing business.
How can you approach these markets?
Method, relationships and calculated risk.
An in-depth analysis of the possibilities for your company to be in the country is necessary to start with. To this follows the calculation of the investment and risk linked to it, and then the research of an adequate local partner. These phases are not always sequential and may be overlapping, as they provide mutual benefits to one another.
It has to be taken into consideration that internationalization should not be pursued only and exclusively to increase the business size and its global presence, but also to defend its market. The rate of competitiveness increases with the growth of exports along with the ability to maintain the internal market share.