Defining the distinctive position of the company or any of its products or services (the ideal place described by one or more features, where the client normally positions its company and products).
The product or brand position should be defined when it is no longer clear or is out of synch with the times or with the evolution of company development strategy. Each time a new product or brand is rolled out, it is fundamental to define its position beforehand.
The analysis is carried out both at the company’s premises and at Fair Play Bizlabs.
A successful company must have clear corporate and product positioning allowing the company to stand put among its competitors in a crowded market place. It is the compass that guides clients towards their preferences and, therefore, purchases.
From 3 weeks to a maximum of 4 weeks.
The initial Brainstorming involves a team ranging from 1 to 3 experts at maximum, with always 1 senior expert. The Brainstorming is then followed by positioning discussions in a step-by-step process to achieve the required result.
The summary and definition of the positioning report and the analysis that leads to the final result are presented in a final meeting with the company stakeholders and management.
Experience, open-mindedness, competence and creativity are the key factors that we provide to achieve winning positioning. Transparent prices and respected time frames complete our offer.