An in-depth analysis of competitors, their products and how they compare to the client’s offer.
This type of market comparison analysis should be conducted annually.
The analysis is carried out both at the company’s premises and at Fair Play Bizlabs.
To be successful a company has to invest in innovative products and services, and define the investment approach and amount. Competition is not observed with a view to copying it, but to study and compare the client’s products with theirs. Furthermore, in a world where new needs create overlapping among sectors, it is also advisable to study the indirect competition as well.
The project can take from a minimum of 3 to a maximum of 4 weeks, depending on the client’s complexity, size and geographic location.
This in-depth analysis involves a team ranging from 1 to 3 experts at maximum, with always 1 senior expert. A benchmarking approach is taken, and once the panel of competitors and comparison variables (to which weighting values are assigned) have been defined, Fair Play consultants then assign the marks and define the ranking and individual product strategies.
A map showing the performance of the client compared with the defined competitors.
We produce a picture of the market in terms of products and services, giving clear indications about the results of the analysis by researching the effectiveness and efficiency needs for the investments. Transparent prices and respected time frames complete our offer.